One especially influencial merchant family in Italy was the Medici family in Florence. Florence became the heart of the Renaissance, due largely to the opportunities and funding from the Medici family which was provided to young artist. There was much pride taken in the city-states in Italy and the Medici family wanted to make Florence the most beautiful and breathtaking of them all. They hired designers, architects, builders, sculptors, muralists, and other artists who were all paid very well for their work - for the Medicis only the best would do. They were fore-runners in wanting to use their wealth to further art and learning. This made Florence the center of the upcoming Renaissance and drew talent and skill from all over.
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| Giovanni di Bicci de' Medici (1360–1429) The first historically relevant member of Medici family of Florence, and founder of the Medici bank. |
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| Cosimo de' Medici (1389-1464) Son of Giovanni di Bicci de Medici, he inherited his fathers wealth and position. Portrait Medal in bronze by Unknown master |
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| Piero di Lorenzo de Medici, Grand Son of Cosimo de' Medici. Portrait Panel painted by Domenico Ghirlandaio |
- Text: Gardener's Art Through the Ages - A Global History, 13th ed., by Fred S. Kleiner
- http://www.allempires.com/article/index.php?q=italy_renaissance
- http://renaissancehistory9.blogspot.com/2007/05/rise-of-merchant-class-medici-family.html
- http://en.wikipedia.org/wiki/Giovanni_di_Bicci_de%27_Medici



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